No . 7 Rainer Olbrich / Christian Holsing Consumer Product Search and Purchasing Behavior in Social Shopping Communities
نویسندگان
چکیده
منابع مشابه
Barriers and Crucial factors affecting Iranian consumer mind during online shopping
E-commerce has made life simple and innovative of individuals and groups consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Iran. Primary data was collected through the questionnaire survey and by emails from personal cont...
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The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...
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Recommendation agents (RAs) have been used by many Internet businesses such as Amazon and Netflix. However, few authors have studied how consumer behavior is affected by those that make suggestions to online consumers based on their recent shopping behavior. Fewer still have examined the role that RAs play in influencing impulse purchasing decisions online. Our study developed a theoretical mod...
متن کاملRisk profile and consumer shopping behavior in electronic and traditional channels
Empirical research of consumer online shopping behavior has generally established that risk associated with online shopping is an important factor when consumers consider whether to shop online or in a brick-and-mortar store. Literature also indicates the importance of information search and product evaluation in consumer purchasing decisions. Building on these results, this paper develops an e...
متن کاملRole of Expiration Dates in Grocery Shopping Behavior: An Eye Tracking Perspective
When consumers search for and check expiration dates, the risk of purchasing a stale and diminishing quality product reduces. The authors use a simulated eye tracking enabled IT mediated environment to understand the underlying motivation of consumers for checking expiration dates while purchasing groceries. Preliminary findings suggest that expiration date plays an important role in consumers'...
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تاریخ انتشار 2011